As the world becomes increasingly digitized, businesses must find new and innovative ways to reach and engage with customers. Chatbot marketing is one of the most effective and trending strategies nowadays. Chatbots are AI-powered programs that enable businesses to interact with customers in real time through messaging apps.
Chatbot marketing can benefit your business in various ways, from enhancing customer experience to boosting sales. Also, chatbots can help you automate tasks, such as answering FAQs and facilitating purchase order placements. As a result, you save time and resources and serve customers better.
This article will dive deeper into chatbot marketing strategies. These include designing chatbots that align with your brand and target audience and integrating them seamlessly into your website and social media platforms. So, let’s get started and learn how to spread the word about your business with chatbot marketing.
The top 10 chatbot marketing strategies
- Lead generation
- Lead qualification
- Quote generation
- Appointment booking & reservations
- Loyalty programs
- On-site services
- Limited-time contests
- Product reviews
- Community management
- Content marketing
1. Lead generation
Leads indicate behaviors that show customer interest in a product or service. Chatbots can help you generate them by leading them through your sales funnel.
It usually involves attention, interest, desire, and action stages, and chatbots often help in the interest stage. For example, people want to know more about your business offerings.
That means they are in the interest stage of your sales funnel. Your chatbot can answer their questions to inform them about your products and services.
Those explanations will enable people to determine whether they need your company’s offerings. As a result, they are more likely to make an online purchase.
2. Lead qualification
Lead generation alone is not enough for an effective marketing campaign. You should assess lead quality by checking the likelihood of conversion.
You can do that by gathering more information from potential customers. Back then, companies heavily relied on call center agents to collect leads.
Nowadays, chatbot marketing streamlines lead qualification. Even better, you may implement it on your existing program by making it ask additional questions.
You may also like: The Top 10 ChatGPT Business Applications
Ensure it requests more information from clients. Thanks to the latest large language model of ChatGPT, GPT-4, chatbots have become more useful for lead qualification.
Back then, chatbots asked users to choose cookie-cutter options. Nowadays, artificial intelligence has advanced enough to converse like humans.
3. Quote generation
Some businesses rely on quotes for potential clients. For example, a chatbot marketing service may provide a quote request form instead of offering standardized payment options.
Potential clients may leave you if you take too long to provide a quote. Worse, they would likely go to your competitors. Fortunately, chatbots are active 24/7.
That means they can provide a quote immediately based on customer responses. Moreover, a chat program may help your sales team.
It may notify your sales agents whenever it receives a high-value lead. Even better, the software could divert calls to your agents so that they can secure the opportunity.
4. Appointment booking & reservations
Other companies rely on bookings and reservations such as hotels and airlines. Alternatively, a software company may need them to provide demos to customers. Nowadays, people demand quick responses from companies.
Take too long, and they will not hesitate to choose your competitors instead. Chatbots can make reservations simpler and faster. Also, chatbot marketing can facilitate online promotions. For example, you are offering a limited-time discount.
Marketing materials may lead to your chat system. Then, it can gather information from users who wish to avail of the reduced prices. The chatbot lets you capture these leads immediately. Later, you may upsell them for higher-tier services or more expensive products.
5. Loyalty programs
Businesses use loyalty programs to encourage customers to pay for products and services. Yet, according to research from informational technology company Capgemini, most people waste their memberships.
Its 2017 study shows 54% of loyalty accounts are inactive. Also, almost a third of registered members quit programs without using perks.
You may also like: How To Optimize Chatbot Analytics
Surprisingly, many members do not know how many points or advantages they have. Fortunately, chat programs can ensure your loyalty program works by:
- Reminding the members about their point balance.
- Gamifying the loyalty program experience. For example, it can reward users who solve puzzles.
- Encouraging members to redeem points and perks.
6. On-site services
Your chatbots may double as guides or assistants for specific services to improve customer service. For example, you own a hotel and want to streamline services.
You may use your chat program to automatically share your establishment’s Wi-Fi password. Also, the software may provide it when customers ask.
It ensures guests wouldn’t need to approach the receptionist’s desk for the code. As a result, you satisfy customers and reduce crowding at the entrance. Your chatbot marketing services may also involve the following:
- Listing menu items
- Answering common queries
- Providing the Wi-Fi password in your hotel or restaurant
- Offering real-time business location and operating time information
- Sending virtual receipts to avoid wasting paper and show your commitment to environmental conservation
- Sharing timetables and room information about classes, events, and meetings
7. Limited-time contests
Businesses may host competitions to strengthen brand engagement among long-time customers. Also, it may serve as a public event that attracts new clients.
Back then, these took tremendous amounts of time and money to organize. Nowadays, most companies host online contests since most people are connected online 24/7.
Chatbot marketing facilitates this strategy by letting you automate aspects of the competition. For example, your chatbot may invite online visitors to participate.
The chat app can help them sign up by recording information. Also, it can ask trivia questions and share results in seconds. Thanks to chatbots, small businesses can launch promotional contests quickly and affordably.
8. Product reviews
Online reviews show you how to improve your company, regardless if they provide positive or negative feedback. Also, letting customers comment on your brand shows your commitment to customer service.
Customers are unlikely to leave reviews by themselves. However, posting a reminder on your homepage isn’t reliable, and asking customer service reps to remind users may inconvenience clients.
You may also like: US Regulators Warn Firms Over Fake Online Reviews
Instead, you should prompt them to do so. You can set your chatbot to request feedback automatically whenever customers make a purchase. Consequently, it would feel natural to customers, so they are more likely to comment.
Nowadays, artificial intelligence bots are advanced enough to summarize feedback. You may read that instead of sifting through hundreds of comments. As a result, chatbot marketing makes it easier to improve your company.
9. Community management
Marketing is about connecting with people. You and your staff must listen to customer needs to provide them. Large companies can hire numerous employees for this purpose.
In contrast, small businesses can only converse with a limited number of people due to budget constraints. Also, hiring too many employees may severely reduce profits.
You may also like: The Top 10 Chatbot Development Tools
Chatbot marketing saves time and money by letting a machine automate the process. Here are some of the ways it can assist with community management:
- Inviting new members
- Sharing venues, times, and updates about offline and online events
- Informing about general community news and updates.
- Remind members about following guidelines.
- Enabling members to ask questions and receive answers
10. Content marketing
Content marketing involves posting online materials to increase customer reach. Nowadays, chatbot marketing facilitates this strategy by promoting media further. For example, Inquirer Tech needs to spread awareness about its latest articles.
A chatbot may feature the latest ones each time someone enters the website. As a result, people are more likely to check those blogs. Chat programs may also help promote other media, such as videos and podcasts.
You may integrate the chatbot into popular messaging apps like WhatsApp and Facebook Messenger. That way, it can directly share your latest updates with customers. Nowadays, most chatbot providers offer easy messaging app integration. If you want to stay ahead of the competition, try using the ChatGPT API.
Chatbot marketing is a great way to improve customer engagement and increase sales while minimizing expenses. Even better, small and large businesses can take advantage of this technology.
They can easily find the right chatbot to streamline customer support and create personalized customer experiences. Soon, the technology will become a marketing staple as it improves.
In response, you should adapt as soon as possible. Start by staying up-to-date on the latest tips and trends in artificial intelligence, apps, gadgets, and more at Inquirer Tech.
Frequently asked questions about chatbot marketing
How does chatbot marketing work?
Chatbot marketing involves using chatbots to engage with clients via messaging platforms or websites. You may program chatbots to answer frequently asked questions, recommend products and services, or guide customers in placing orders. Moreover, you can use these programs to collect customer information and generate leads.
What are the benefits of chatbot marketing?
Chatbot marketing offers several benefits, such as 24/7 availability, personalized recommendations, increased engagement, and improved customer satisfaction. As a result, they reduce the workload of customer support teams by handling routine inquiries and answering common queries quickly.
How can I create a chatbot for my business?
You may have a chatbot for your brand by requesting help from chatbot-building platforms. They enable businesses to create chatbots without coding skills. On the other hand, you may hire developers to build chat programs tailor-made for your company. Nowadays, more companies try integrating ChatGPT to remain competitive.
Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.