Demonstrated sector chief to drive internet marketing method and accelerate progress initiatives
NEW YORK, Nov. 29, 2022 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS) now introduced the appointment of Khurrum Malik as Chief Marketing and advertising Officer (CMO) effective immediately. Malik will speed up sector progress initiatives for IAS and guide its world-wide marketing and advertising approach. Malik will be based in New York and report specifically to Yannis Dosios, Main Commercial Officer.
Malik is a technologies promoting leader with a wide variety of encounter driving development for community and non-public companies. Most just lately, Malik was Head of World-wide Small business Advertising and marketing at Spotify, exactly where he led small business marketing and advertising, imaginative, solution marketing and advertising, measurement, and analytics groups in Spotify’s advertising enterprise. Previously, he served as CMO of Compass, a actual estate technological know-how system, and was Head of Product Marketing and advertising at Meta. Malik retains an MBA, M.S., and B.A. from the University of Virginia.
“Khurrum’s impressive background and passion for technology and marketing will be instrumental to driving our go-to-market strategies and growing recognition of our price proposition,” said Yannis Dosios, Main Business Officer IAS. “We are thrilled for him to lead the promoting exertion for IAS.”
“IAS has set the world-wide benchmark for rely on and transparency in electronic media high-quality. I seem forward to doing work with the full IAS team to guarantee world entrepreneurs, publishers, and media platforms have an understanding of how best to leverage our know-how and insights to activate brand-harmless and ROI-driven strategies,” reported Malik.
Malik is a regarded field leader, obtaining guided teams to gain Cannes Lions (Gold), AdAge Creative imagination, Webby, and Online Marketing Bureau awards.
About Integral Ad Science
Integral Ad Science (IAS) is a world-wide leader in digital media excellent. IAS will make every effect count, guaranteeing that advertisements are viewable by true men and women, in safe and suitable environments, activating contextual focusing on, and driving supply path optimization. Our mission is to be the worldwide benchmark for have faith in and transparency in digital media top quality for the world’s top makes, publishers, and platforms. We do this by details-pushed technologies with actionable serious-time indicators and perception. Established in 2009, IAS will work with 1000’s of major advertisers and high quality publishers worldwide. For far more info, take a look at integralads.com.
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