Digital Marketing

Digital Promoting Manager – Sony Tunes Amusement Uk – London

November 9, 2023
Lindey Minnema

Given that ’93 and RCA are seeking for a pushed and concentrated Digital Marketing Manager to join their group. The best candidate will have a observe document of imaginative problem resolving and previous encounter of doing work many active digital marketing campaigns within a label, across a wide assortment of artists. The prospect will principally get the job done along with the Marketing and advertising and Audience Growth Supervisors, artists, and artist professionals, as very well as, collaborating with different inside teams at Sony and our vital companions. 
Given that ’93 and RCA are seeking for a driven and centered Digital Marketing and advertising Supervisor to be a part of their workforce. The suitable candidate will have a monitor report of creative difficulty resolving and past expertise of doing the job a number of occupied digital advertising strategies inside a label, across a wide range of artists. The prospect will generally do the job alongside the Advertising and Audience Growth Supervisors, artists, and artist supervisors, as perfectly as, collaborating with several interior teams at Sony and our crucial partners

This is an exciting opportunity to effects how our artists are found out and how they engage with supporters all-around the earth.

RCA’s Uk is a flagship label for Sony Music with a roster that involves Carry Me The Horizon, Talia Mar, Biig Piig and Cat Burns, becoming a member of US superstars including Beyonce, Miley Cyrus, Lil Nas X, SZA, and Kid Laroi. Since 93’ is a sub-division of Sony Tunes and an at any time-escalating powerhouse inside of British tunes. Due to the fact ‘93 have signed and unveiled hit singles with Cat Burns and are functioning with newer jobs from artists this kind of as Tems and Mette.

We’re wanting for folks who want to do terrific matters, make an affect, and are not worried to roll their sleeves up and get stuck in.  If this appears like you, locate out extra below! This would match somebody who presently has some digitial marketing and advertising knowledge and seeking to action up into a manager purpose. 

What you are going to do:

Method & Task Management

  • Create tailor made and powerful digital approaches in partnership with the team, functioning to employ digital advertising and marketing and articles/communication options that foster loyalty and advocacy amongst existing followers even though also attracting new audiences across different touchpoints in the on line ecosystem.
  • Leverage info to make tailored campaign methods for artists’ essential platforms, guaranteeing participating and constant on the web communications for an ‘always on’ audience knowledge.
  • Collaborate with artists, supervisors, marketing & broader digital staff customers & exterior companies to deliver your ideas to life 
  • Keep an eye on changes in the marketplace, with an emphasis on the market, competitors and strategies. Establish emerging tendencies and social media patters and teach the wider staff on how to infuse them into artist campaigns
  • Be certain timely supply of all electronic features of a marketing campaign in line with core project and approval route milestones, within just price range

Digital Advertising and marketing

  • Operate with Promoting & our inhouse Planners, to produce holistic media strategies throughout platforms, adhering to task budgets.
  • Supply market place-major and innovative strategies from strategy to execution throughout all parts of company to continually meet up with strategic goals.
  • Pitch & execute digital husband or wife prospects for artists.
  • Steer the planning and execution of influencer marketing chances (each natural and paid)
  • Generate digital and new technological know-how innovation to placement artists and RCA Uk as industry leaders

Articles Improvement

  • Do the job alongside core groups to present all applicable belongings and data for social development. Such as continual evaluation of social strategy which includes a eager aim on small-variety video content e. TikTok / Reels / Shorts. (in-line with total tactic)
  • Get the job done with Marketing & Creative teams to direct an artist’s social property for optimum functionality (eg. engagement)

Community/Viewers Progress

  • Function together with organizations, CRM & British isles International staff to expand & engage Domestic and Intercontinental audiences. – making certain subscriber development & engagement targets are set and ideas in area.
  • Do the job with Owned Platforms workforce to establish and optimise artist owned properties
  • Do the job with label analyst to create frequent reports and perception interpret total campaign overall performance to ensure KPIs are fulfilled & new prospects are qualified

Who you are:

  • You are a really enthusiastic, curious thinker with an energetic desire and passion for digital marketing and advertising, who thrives in an ever-switching surroundings.
  • We are searching for another person who is absolutely immersed in web society and aware of present-day TikTok, meme and other tendencies and also rising platforms and technologies.
  • You are a collaborative team participant who can work with the wider team to supply on shared business enterprise and campaign objectives
  • You are a assured communicator who can function with people at all concentrations and can negotiate and influence inner and external contacts.
  • You are a dedicated task manager who can organise a different and total workload, prioritise, work underneath force and challenge resolve to see an thought by to completion.
  • You can use investigation and knowledge to tell electronic approach and have an understanding of final results even though also getting a creative approach to thought era & innovation.
  • You fully grasp the Uk recorded tunes industry and its use of social content, creator marketing and viral trends to amplify information correctly and impacting considerably on streaming platforms.
  • You will have a enthusiasm for the RCA roster and present enthusiasm for both of those worldwide and domestic artists

What we give you:

  • You sign up for an inclusive, collaborative and world wide group where you have the opportunity to gasoline the imaginative journey
  • A fashionable office environment natural environment created to foster productivity, creativity, and teamwork
  • An exceptional vary of advantages, like non-public health care protect, a generous pension scheme, life assurance and profits safety, plus hundreds of tunes biz benefits
  • We commit in your skilled advancement & growth
  • Time off for a winter season recess

To Apply:

Equivalent Alternatives


As an lively section of a culturally and socially various society, Sony Music’s purpose is that our workforce is numerous and inclusive. Sony Audio is an equivalent prospect employer and supports workforce variety.

We use, retain, promote and normally treat all workforce and task applicants in accordance to their merit, skills, competence and talent. We utilize this plan without having regard to any individual’s sex, race, faith, origin, age, sexual orientation, marital standing, professional medical condition or incapacity.

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Please note that candidates ought to be at the very least 18 several years of age.