Firms are urgently in search of strategies to show up meaningfully for their buyers across touchpoints. Much more than fifty percent of world individuals would like organizations would answer quicker to their switching requirements and expectations. The acquisition of The Lumery demonstrates Accenture Song’s ongoing expense to enable organizations in Australia react to immediate alterations in martech. International expending on martech is envisioned to soar by 64% to $216 billion in 2027.
Mark Inexperienced, Australia and New Zealand direct at Accenture Tune, reported: “There is excellent interest in working with tech to comprehend Australian shoppers additional deeply and to streamline, improve and remodel marketing and advertising and sales attempts, especially with the increase of generative AI. The Lumery stands out for its distinctive skill to enable purchasers navigate the frequently modifying and fragmented buyer experience with its considered technique that integrates software package, info and analytics. Accenture Song and The Lumery share a aim of encouraging companies change by linked marketing and technological innovation investments to drive purchaser advancement.”
Established in 2017, The Lumery provides complementary martech ecosystem interactions to assistance customers renovate as a result of technological know-how for scale and mass customization. It offers marketplace and platform consulting providers, which include internet marketing advisory and setting up, implementation across whole engineering stacks, operational excellence and simplification. The Lumery performs with consumers throughout purchaser products and companies, financial products and services, public sector, retail and means. Its workforce of close to 80 men and women throughout its offices in Melbourne, Sydney and Bengaluru, India, will sign up for Accenture Song’s Promoting observe.
Rajan Kumar, co-founder and CEO of The Lumery, stated: “Building persuasive consumer encounters is not going to be solved by technology on your own. It also calls for creativeness, fashionable ways of working, at any time-evolving client details and most importantly, fantastic folks. The Lumery was started with a very clear ambition to be the main authority in martech – we’ve crafted a group of expert pros and grown successful brands with our blend of advertising and tech experience. Signing up for Accenture Track is a monumental phase in our journey ahead as we scale our knowledge globally and, together, support additional corporations connect with their prospects and travel tangible business outcomes.”
Peter Burns, who leads Accenture’s business enterprise in Australia and New Zealand, claimed: “Bringing The Lumery to increase Accenture Song’s tech-run creativity, facts intelligence, and sector know-how will aid broaden our Australian apply to direct purchasers further more on their route of sustained relevance.”
Accenture Track has been expanding its suite of abilities to help consumers improve, innovate and maintain relevance in the previous year. In Australia, The Lumery follows the modern addition of buyer insights and advisory enterprise Fiftyfive5 to bolster its knowledge-driven advertising solutions. Other new international acquisitions involve Jixie, Function & Co, Rabbit’s Tale, and ConcentricLife.
Terms of the transaction were not disclosed.
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Contacts:
Kate Maher
Accenture Australia
+61 405 778 205
[email protected]
Sieu Ping Small
Accenture Song
+65 8182 8545
[email protected]