5 Hacks to Boosting Your Authentic Estate Business’s Instagram Existence

All set to give your serious estate Instagram account a makeover?

You are in the correct location!

Whilst Fb is nonetheless the most preferred social media platform for realtors, Instagram shouldn’t be ignored. With 1.21 billion regular monthly energetic users, you’re sitting on a possible gold mine – if you use the system the right way.

Instagram can aid you showcase your qualities and company in an participating and innovative way though driving site visitors to your web site, boosting your follower account and eventually creating a lot more potential customers and product sales.

…But what tactics need to you use to raise your Instagram presence as a true estate enterprise owner?

Maintain reading through! We have compiled 5 useful guidelines for the real estate market that’ll elevate your Instagram account.



1. Display Off Your Genuine Estate Listings

What sells genuine estate listings on Instagram?

High-top quality shots and videos.

If it is inside of your funds, use a photographer or videographer to seize your properties in all their glory. Get artistic with the angles and throw in some aerial sights to seize buyers’ attention with special views.

Show Off Your Real Estate Listings

On a price range? Use your smartphone.

If the mild is good (bear in mind to turn on the lights!), and you shoot in 4k 6fps, you will make top quality content highlighting the property.

Add a Lightroom filter, and you are off to the races with participating material that’ll stop scrollers in their tracks.

…There’s only a single final move left to include some pizzazz to your listings.

Your caption.

Spotlight each and every property’s vital functions and contain a crystal clear connect with-to-action (like “DM us to timetable a meeting”) to kick your followers into gear and generate tangible motion from your viewers.

2. You’re The Specialist. Act Like It

What does that signify? Clearly show off your individuality while educating your audience.

Dull captions describing how numerous bogs your listing has are a excellent start, but you can do far better.

Use that useful true estate room on Instagram (wink) to share your insider awareness. Support your followers with guidelines and tips about the obtaining or advertising method, and be the first to leap on your Tales or Reels to chat about essential marketplace developments in your area spot.

An account that does this nicely is The Elmes Group. Along with new listings, this genuine estate small business establishes its know-how with actionable tips about why reduced-interest costs are an excellent time to buy a luxurious property.

Show off your personality while educating your audience.

3. Generate Intrigue With Your Instagram Posts

What is the quickest way to grab notice on Instagram?

Split the ordinary sample.

It’s widespread to see serious estate Instagram accounts publishing an exterior shot of a property. Although potential buyers do want to see what the listing seems to be like, they never just want to see the facade and front door.

To shake factors up, try a little something different.

• Exhibit off the neighbourhood: Just take a image of the regional farmer’s sector or trendy cafe. Find all those way of living times that’ll make a purchaser want to move there.

• Experiment with way of life shots: Give your followers a taste of what it’s like to live in the room. Roast some marshmallows on the fire, bounce in the pool or host a dinner celebration. Even though this isn’t often possible, it’s really worth introducing to your content ideas bank.

• Build an Instagram Reel: Reels are the ideal way to acquire publicity on Instagram. Produce an unique digital walkthrough of the area or summarize your top rated a few most loved functions from a new listing.

• Tease your approaching listings: Generate a “coming soon” submit to push anticipation.

Tease your upcoming listings

4. Boost Your Business enterprise Outcomes

Just bought a property? Notify Instagram all about it.


It builds transparency and have faith in. When you share news with your audience, you are executing two things:

1. Developing your status: It reveals you are a trusted real estate agent with a reputable business.

2. Creating impressive social evidence: It strengthens your romantic relationship with your viewers and improves the chance of a person seeking to acquire or record with you.

Creating powerful social proof

A further powerful authentic estate advertising tactic is putting up your results tales.

Introducing testimonials to your Instagram information calendar can establish rely on and credibility with potential consumers. Before deciding on a genuine estate agent, men and women want to know the human being is responsible and can close gross sales.

Sharing testimonies from joyful consumers shows your observe record and ability to support home owners obtain their genuine estate targets.


5. Use Instagram Ads to Increase Your Local Marketplace

Last but not least, throw some paid advertising and marketing into the mix to acquire your actual estate Instagram method to the next stage.


Instagram, owned by Meta, has an remarkable advert focusing on technique that allows you drill down your audience.

You can goal distinct:

• Demographics

• Passions

• Locations

• Behaviours

• Languages

• Connections to webpages

You can even build lookalike competitor audiences to faucet into the audiences of other agencies in your nearby space!

Managing personalized Instagram advertisements is the best way to boost a listing and get it in entrance of your desire clientele. And the finest component?

You can personalize your ads to in good shape your finances and unique goals. No matter if you want to boost manufacturer recognition or drive site visitors to your web site, Instagram advertisements can assistance you reach your aims. So, don’t be fearful to give them a consider – you could possibly just be shocked at the success!

Plann Your Instagram Takeover As A Real Estate Agent

You have made it. You have got your genuine estate Instagram procedures. Now what?

It’s time to Plann your authentic estate posts and make a reliable submitting agenda!

Indication up for a 7-working day free of charge trial of Plann Professional now, and put all your technique into motion. Use our visual material calendar to batch-develop your Instagram posts for the thirty day period. 

Uncover inspiration with done-for-you caption starters and thousands of significant-doing hashtags at your fingertips. In addition, you cal simply repurpose your Instagram content material to your other social media channels with a single simply click, too.